Web Marketing Toronto offers
comprehensive SEO services to increase your search engine rankings.
To achieve better rankings we must start by conducting a thorough
site audit to determine your site’s weaknesses and strengths.
We don’t rush through this review process because it’s from this
data that we form our SEO strategy. We need to fully understand what
issues need to be addressed, and how long it will take us to do so.
From this analysis, we will provide you with a detailed SEO
proposal, highlighting all the recommended changes along with
pricing - no smoke and mirrors.
Contact us and let us
have a quick look at your site and we'll provide you with a quick
estimate on hitting the first page.
SEO services - methodology
The following outlines the areas that
we review and services that we provide with typical SEO proposals - read on for
details.
1.) Keyword list/page mapping documentation
We’ll perform in-depth keyword research and map out what
pages should be optimized for what terms – including file name and
directory structure changes.
2.) Search engine ranking reports
With the new keyword list we’ll provide a detailed
baseline ranking report for Google, Yahoo, and MSN that outlines
your current rankings. This will be used for campaign performance
monitoring. These reports are updated every 30 days making it easy to see campaign
performance.
3.) Google
Analytics & Adwords setup
Being able to track your site's performance is how you'll know that our campaign has been as success. To this end we include installation of Google Analytics and provide top line summary reports once a month.
We'll also setup clearly defined goals within Google Analytics - these goals may include such actions as completing forms, placing orders, viewing a particular page, etc...so that you can further track our campaign success.
And if that wasn't enough, we'll setup
a Google Adwords campaign, or review and suggest changes to an
existing account, so that you can get the most out of your ad
dollars.
4.) Site structure review
Site Structure relates to the way that you organize and display your website. Site structure impacts the "crawlability" of your site by Googlebot and other search engine crawlers. When we perform our site structure review we analyze all major components of your site including:
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Page & folder names
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Site hierarchy & depth
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Site size, age, and technical performance
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Navigation structure
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Code checking & validation
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Page size
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Use of robots.txt file
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Sitemap usage
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Browser compatibility
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Indexed pages with Google
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Server response codes
5.) On page optimization review
The second area we review and arguably the most crucial to get right is onsite optimization of your website. Since the search engines crawl and index what’s on your site, it’s vital to make sure it’s optimized for crawlability and indexing by Google and other search engines. This includes:
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Site content - quality and quantity
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Keyword density
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Internal linking
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External linking
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Title tags
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Description tags
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Keyword tags
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Image tags and naming conventions
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Calls to action
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Design quality and reporting any potential conversion problems
6.) Off page optimization review - Linking Campaigns
Today’s modern search engines such as Google use the number of
links pointing at a particular website as a primary function in
their ranking algorithms. The more links you have pointing at your
site means the more popular it is, and therefore the higher it will
rank.
Making sure you have the appropriate quantity of links is vital to
your search engine rankings. Further to that, these links should be
from related websites – not just any website. When we review your
backlink profile we look at:
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Link quantity in relation to your competitors
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How many links it will take to beat them
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Link URLs – what page are the links pointing to
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Anchor text – what is the actual text for the link
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Directory links
Based on the data we will determine and propose a monthly linking strategy designed to give you a competitive edge and greatly increase your rankings.
SEO service pricing
Site audits:
Complete site audit including reviewing all the above
areas and provide a detailed proposal for implementation - $0.00.
If you'd like an actual working
document to make all the changes yourself, please
contact us for a quote.
SEO services:
Unlike many of our competitors, we do not charge our
services based on the nature of your business. We charge a
low hourly rate.
Contact us and let us have
a quick look at your site and we'll provide you with a quick
estimate on hitting the first page.