SEO - 17 Years Experience

One look at your Analytics and you'll see organic search is one of your top 3 traffic sources, if not the top traffic source. Love it or hate it, organic search has become vital for the success of any business, regardless of it's size. Launching a search engine optimization campaign that a.) builds SEO into your platform, and b.) ensures ongoing monthly optimization efforts are being made, is the single most effective way to drive traffic, increase brand awareness and sales of your products, services or drive leads for your business.

So it's clear that SEO needs to be your top priority – after all it only makes sense to re-invest in the channel that's providing the highest return on investment. Many companies mistakenly allocate too high of a proportion of their online budget into Paid Search, and other online and offline campaigns, without having even a basic SEO campaign in place. Budget allocations should be made based on ROI, which means SEO first, then other campaigns – this will maximize the budget you have to work with, and provide the highest return on investment.

What isn't clear is how to go about launching a SEO campaign from the ground up. Especially so when your not a subject matter expert, or even a novice. Another confusing issue is that everyone you are likely to talk to will have their own opinion, and too many of them will claim to be experts, even when they don't have the experience to back it up. SEO isn't something you learn in a couple years - especially enterprise level SEO.  So a word to the wise - be careful who you listen to, even if they are good talkers.

Where you're starting with SEO - i.e. an existing website, vs. a redesign/replatforming/new site, will dictate where we start.

Existing sites should always start with an Audit and Roadmap. The audit process is critical in order to completely review your site, run scans, conduct analysis and come back to the table with meaningful & impactful recommendations specific to your website, and aligned to your objectives. The website Audit clearly shows what's wrong with your site, while the Roadmap outlines what you need to do to fix it, both initially, as well as ongoing monthly optimization elements. 

If you're starting with a clean slate, we like to get in right at the beginning, with a SEO Roadmap, that maps out all the required elements, right from the replatforming/migration stage, which would see us working directly with your developers, building SEO in to the platform, and other critical migration elements such as 301 redirects, Information Architecture optimization, and more. Other Roadmap elements would include mapping out longer term SEO elements like ongoing content and video creation, reporting and more.

This process drives the best results and gives your site the best possible chance for first page rankings, which is the end goal of what we do. And with the ever shrinking real estate available on search results pages these days, being on the first page isn't optional - either you pay per click via Paid Search, or you invest in SEO.

WMT is led by digital marketing entrepreneur (and perfectionist), Jeff Fidler, who's been working in the SEO vertical for just over 17 years, and has learned the hard way what works and what doesn't. These days Jeff's role in the business is focused on client campaign strategies, business development and client relations. Jeff has built a team consisting of 2 superb SEO specialists, 2 mega SEO copywriters, 1 wonderful WordPress designer/developer and a fanatical accounting department. This team follows a very unique and very specific SEO process created by Jeff, and all key check points are still randomly QC'd by Jeff to ensure that this process is being followed to his exacting standards.

This is likely very different than what you're used to if you've been dealing with large agencies, however that's intentional. It's all part of the method WMT uses to ensure campaigns are being managed as efficiently and effectively as possible, and it works.

Whereever you're starting, we'll ensure that your website is optimized for users and search engines. Give us a call, or click the below form to schedule a one on one call with WMT's founder, and talk SEO.

Schedule your no-obligation SEO Consultation to explore your SEO options today.