Web Marketing Toronto provides search engine optimization services for Google, Yahoo and MSN. 

While there are other search engines, these three account for 98+% of web searches, so making sure your site is well ranked in these engines is critical for any company seeking an online presence.

We also provide optimization for Country specific search engines, such as Google.com, Google.co.uk, Google.ca, and others.


How We Achieve Search Engine Rankings

First off, we'd like everyone to know that the old days of launching a new site and being able to hit the first page in 2 weeks are over.

There is no silver bullet and if someone is trying to sell you one, think carefully before your website takes a search engine bullet.

So what's the secret?

There are three major elements your site must have to achieve top rankings:

1.) Content

You can't expect to rank well on a certain phrase if your site doesn't have content. And computer generated gibberish doesn't count. Content about the subject is needed, and more is always better. There's no such thing as too much unique content.

2.) Time

The amount of time it takes to reach the top of the pack is also somewhat dependant on the age of your website (domain name). If you have an existing website that's been around for over a year it shouldn't take more than 3-5 weeks to see an increase in your rankings. Less for sites going after non-competitive regional searches like widgets toronto, toronto widgets, etc...

If your dealing with a new domain name and website, it's not going to happen overnight. Even with all your ducks in a row there will be a period of time that your site simply won't rank. It takes time for the inbound links to be established, then recognized, and for all your wonderful content to be thoroughly crawled and indexed.

Keep this in mind, especially when presented with SEO scams that promise top rankings overnight. Again, this doesn't apply to regional searches.

3.) One Way Inbound Links

Since the number of links pointing to your site is one of the primary methods search engines use to determine your site's importance, your going to need links.

Be careful here and don't get involved in link farms, or other linking scams. Create a quality site, promote it, online and off, and the links will come. This goes back to the above points, time & content. Do not buy links - Google has recently updated it's algorithms to check for this, and not only will the site selling them get penalized, you will too for buying them.

TIP: Don't forget about the power of traditional print advertising. If you have a great website with lots of valuable content and features, running magazine, or newspaper ads can have a huge impact on your rankings.  It gets your website and company name out there, and if it's a good site, other people will link to it naturally. Not to mention the ROI of the ad itself.  We can help here too - contact us.

These are the core issues that need to be addressed with any site looking to obtain sustainable search engine rankings.  Confused?  Don't worry, we can help.

So what's next? 

Here are some details on our services, or better yet - fill out our short form for your detailed SEO quote based on your website.  We'll recommend SEO services guaranteed to provide results. 

Typical SEO services included with all our quotes:

On site optimization

  • META Title and description selection

  • Content (additional and revisions)

  • Titles for images

  • H1/H2 usage

  • Internal website navigation and directory structure changes

  • Monthly tweaks/updates adding supplied content

  • Tracking mechanisms

Off page optimization

  • Inbound link campaigns

  • PR Campaigns to grow natural links and create buzz about your products and services

  • Print advertising

  • Directory listings

  • and much more

Other Included Services

  • Detailed base line ranking report - shows where your site is before we begin

  • Repeat bi-weekly reports - shows improvements

  • Recommendations for improvements - we'll tell you when we think you need

In conclusion - building a successful, sustainable online presence takes time, work and continuous investment and commitment to your site.  Every month or so you should be implementing something new, something your visitors will find useful. 

Think about your website as you would with any brick and mortar business. Just because it's online doesn't mean that some of the same rules don't apply.

Always look for ways to make it better for your customers and you'll also be making it better for the search engines. They'll recognize your site for it, and trust us, the rewards definitely make it a wise investment!

Contact us today and let's work together to get your site the exposure that you need to build your business online!