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While there are other search engines, these three account for 98+% of web searches, so making sure your site is well ranked in these engines is critical for any company seeking an online presence. We also provide optimization for Country specific search engines, such as Google.com, Google.co.uk, Google.ca, and others.
First off, we'd like everyone to know that the old days of launching a new site and being able to hit the first page in 2 weeks are over. There is no silver bullet and if someone is trying to sell you one, think carefully before your website takes a search engine bullet. So what's the secret? There are three major elements your site must have to achieve top rankings: 1.) Content You can't expect to rank well on a certain phrase if your site doesn't have content. And computer generated gibberish doesn't count. Content about the subject is needed, and more is always better. There's no such thing as too much unique content. 2.) Time The amount of time it takes to reach the top of the pack is also somewhat dependant on the age of your website (domain name). If you have an existing website that's been around for over a year it shouldn't take more than 3-5 weeks to see an increase in your rankings. Less for sites going after non-competitive regional searches like widgets toronto, toronto widgets, etc... If your dealing with a new domain name and website, it's not going to happen overnight. Even with all your ducks in a row there will be a period of time that your site simply won't rank. It takes time for the inbound links to be established, then recognized, and for all your wonderful content to be thoroughly crawled and indexed. Keep this in mind, especially when presented with SEO scams that promise top rankings overnight. Again, this doesn't apply to regional searches. 3.) One Way Inbound Links Since the number of links pointing to your site is one of the primary methods search engines use to determine your site's importance, your going to need links. Be careful here and don't get involved in link farms, or other linking scams. Create a quality site, promote it, online and off, and the links will come. This goes back to the above points, time & content. Do not buy links - Google has recently updated it's algorithms to check for this, and not only will the site selling them get penalized, you will too for buying them.
TIP: Don't forget
about the power of traditional print advertising. If you have a
great website with lots of valuable content and features, running
magazine, or newspaper ads can have a huge impact on your rankings.
It gets your website and company name out there, and if it's a good
site, other people will link to it naturally. Not to mention the ROI
of the ad itself. We can help here too - contact us.
Here are some
details on our services, or better yet - fill out our
short form for your
detailed SEO quote based on your website. We'll recommend SEO services
guaranteed to provide results. On site optimization
Off page optimization
Other Included Services
In conclusion - building a successful, sustainable online presence takes time, work and continuous investment and commitment to your site. Every month or so you should be implementing something new, something your visitors will find useful. Think about your website as you would with any brick and mortar business. Just because it's online doesn't mean that some of the same rules don't apply.
Always look for ways
to make it better for your customers and you'll also be making it
better for the search engines. They'll recognize your site for it, and trust
us, the rewards
definitely make it a wise investment! Contact us today and let's work together to get your site the exposure that you need to build your business online!
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