Web Marketing Toronto
provides expert search engine optimization services for Google, Yahoo and MSN
search engines.
While there are other search engines, these three account for 98+% of web searches, so making sure your site is well ranked in these engines is critical for any company seeking an online presence.
We also provide optimization
for Country specific search engines, such as Google.com,
Google.co.uk, Google.ca, and others.
Proof is in the pudding - view some real
world
ranking examples and see
for yourself how we've helped our SEO clients increase their Google
rankings.
How we achieve top search engine rankings
There are three major elements your site must have to achieve top rankings.
1.) An optimized website
Having lots of content and links won't do you much good if your site is a mess. One of your first steps should be to ensure your website has been thoroughly and properly optimized. This should include the following:
-
Meta, title and description tags
-
Internal navigation structure
-
Internal linking structure
-
Directory and file name design
-
Keyword list to page map
-
Content optimization - headers, keyword density
-
Title or Alt tags for images
-
Image filenames
-
robots.txt file
-
Clean HTML coding
2.) Inbound links
Since the number of links pointing to your site is one of the primary methods search engines like Google use to determine your site's importance, your going to need links. Think of links as a popularity contest. The more links pointing to your site, the more popular search engines think it is.
Link building campaigns are very effective when combined with onsite optimization - we can help here.
3.)
Content
You can't expect to rank well if your site doesn't have content about the term(s) being searched, and duplicate content copied from other sources doesn't count. Original, structured and useful content about your product or service is required, and more is always better. There's no such thing as too much unique content.
Other tips and ideas for increasing your rankings
Don't forget about the power of traditional advertising.
If you have a great website with lots of valuable content and features, running magazine, newspaper, radio or television ads can have a huge impact on your rankings. Offline ads create awareness about your website and company name, and if it's a well done website, other people will link to it naturally - not to mention the ROI of the ad itself.
Our SEO services - what to expect
Here's what you can expect with our typical SEO services, all of which will be specifically detailed in your website audit & estimate.
On site optimization
-
META Title and description selection
-
Content suggestions/creation (additional and revisions)
-
Titles for images
-
H1/H2 usage
-
Internal website navigation and directory structure changes
-
Monthly tweaks/updates adding supplied content
Off page optimization
-
Inbound link campaigns
-
PR Campaigns to grow natural links and create buzz
-
Print advertising
-
Directory listings
-
and much more
Other included Services
-
Detailed base line ranking report - shows where your site is before we begin
-
Repeat monthly reports - shows improvements
-
Recommendations for improvements
So what's next?
Fill out our short SEO website audit & estimate form and we'll send you our recommendations, or have a look at our rates.