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The Evolution of SEO Services - Web Marketing Toronto

As we’ve mentioned elsewhere on the site, the face of SEO is changing – not just the normal Panda style updates, but bigger changes to the fundamental methods of how search engines rank websites.

While SEO best practices such as HTML and content optimization, navigational optimization, having a healthy link profile, etc… still remain the driving forces behind your rankings, new areas are beginning to emerge and over the next couple years will begin to play a bigger role in how Google ranks websites.

Enter Google+ Search Plus Your World

The biggest shift in the way Google ranks sites comes courtesy of the Google Search Plus Your World network. There hasn't been such a fundamental change in organic search results ever.

The Google+ channel is growing extremely fast, no surprise, given that there are over 340 Million searches performed on Google.com each day. Their massive reach provides Google with a virtual strangle hold on businesses and individuals looking for more search exposure.

While the user base for the + channel has just passed the 100M mark, we fully expect it to surpass 400M users by the end of 2012 – a growth rate that even Facebook didn’t experience.  Even the Toronto Star is talking about the importance of the + channel as part of your SEO strategy - maybe they've read our page?

The +Plus Impact to SEO

Aside from the obvious impact to search results, as the below image illustrates, the most important aspect of Google’s plan with the + network is its use in the ranking algorithm. It’s going to be another way for Google to weed out spam as these types of sites aren’t likely to have quality social signals, at least not the same way a genuine site with real content would have. And you can expect that the use of the network in the algorithms to increase significantly as the user base grows.

Whether users are logged in or not, the search results are different, favouring results that have more + network activity, or results that you’ve interacted with when logged in.

Here are some examples of Google+ elements showing up in the search results for Google.ca and Google.com - these are all new components and are coming directly from the Plus channel when logged in.

With Google implementing these components directly into the search results whether users are logged in or not you better make sure that your SEO campaign has a Google+ strategy.  You'll need a plan that not only includes setting up a business profile, but a plan for growth around it.  You'll need people and other businesses adding you to their circles and +1'ing you.  This doesn't just happen on its own, so your plan needs to include some creative elements to drive the growth of your + Channel.

Since January all our SEO strategies include some sort of Google Plus component.  With how in-depth we get dependant on the size of the monthly budget to have to work with.

So make sure any SEO proposal you're reviewing or considering has a Google Plus component to it, it's importance is going to see exponential growth in 2012 and getting yourself established early on will only contribute to your SEO campaign success.

Read more about our thoughts on the impact to SEO on our SEO Blog.

Other Fundamental SEO Changes on the Way

Aside from the significant Search Plus Your World implementation, Google is working on blending all the data it has from it's various products such as Chrome, Analytics, and the search results themselves, along with the Plus network. 

With this data Google is able to see what your users think about your site - bounce rates, time on site, ecommerce sales, pages viewed and other data points all tell a story, and it's powerful stuff.  Think way beyond Pagerank.  And while we’re not seeing this in the search results just yet, its coming, and you better be ready with a killer site.

Our SEO Services

Our SEO services are planned for short and long term sustainability. When we build a SEO strategy for our clients we go beyond simple SEO services and create the most effective search engine marketing strategy, that includes traditional best practices SEO items such as:

• Keyword rich META tags
• Unique and optimized content
• Error free HTML code
• Optimized navigational structure
• Optimized page names
• ALT/Title tags on images
  

In addition, we also include the latest in SEO tactics:

• A summary report on site usability and site feature recommendations
• Unique & creative content additions
• Creation & growth of your Google+ business profile
• Custom, creative link building campaigns for your site & social media profiles

Our SEO services go beyond simple old school SEO tactics and include both a short and long term strategy that will provide a positive impact to all your key metrics, not just an increase in search traffic. Together, over time, we'll transform your site into a destination and authority for your products or services.   Also specializing in law firm SEO - learn more.

Summary

As you can see, we’re not just providing basic SEO services. When you partner with Web Marketing Toronto, we become a team that shares the same goals – long term online success.

Receive your SEO Proposal Today!

Your Proposal includes:
- A complete review of your site for SEO best practices
- A summary review of your link profile
- A short and long term search marketing strategy
- Details on all work items and costs