Top Google, Yahoo & MSN rankings in minutes!

If you want to get the traffic flowing quickly and you have a healthy budget for online advertising, a good place to start is with Pay per Click campaigns. 

We can help get you started, setting up your account, selecting keywords and adding tracking code to the site for tracking your ROI.

The long term SEM plan

Tweak, tweak and then do more tweaking. Create unique landing pages, A/B test, then repeat for each keyword. You want to ensure the traffic you receive stays on your site and doesn't instantly leave realizing you don't have what they want.  Selecting keywords plays the largest role in this. Unless there's a reason, stay away from broad, generic terms.  Sure they bring in the most clicks, but also bring in the highest bounce rates.  Go after targeted terms and you'll see your visitor bounce rate drop and visitor retention increase.  You want quality, not quantity.  

Without tracking, tweaing and testing, PPC campaigns can be very costly. The minimum cost per click is $0.10, and if your in a more popular/competitive category CPC can be as high as $12.00. That said, if the click results in a $5000.00 order, it's money well spent.

How do you get started?

Google and Overture essentially operate the same way as far as bidding and account management are concerned.  There are some key feature differences from within the management console, but the biggest difference is where these ads are displayed.

Google's Adwords displays your ads on google.com and its partner sites.  Click here for a complete list of G's partner sites.  Yahoo shows your ads on yahoo.com and its partner sites.  Click here for a complete list of Y!'s partner sites.  MSN Adcenter powers the Microsoft network of websites.

Strategic Marketing Partnerships

Strategic partnerships are one of the best ways to obtain qualified clicks. Consider a partnership with those that offer related products or services.  Not in direct competition obviously, but with complementary products and services. Depending on the popularity of your category it can also represent a significant amount of traffic.

Affiliate Programs

Depending on what your products and/or services are, an affiliate program might work well for you.  An affiliate program means other websites sell your products and services, and they are paid a fee for each sale. 

Some programs pay per click, some pay a percentage of each sale. The method you use largely depends on what your product or service is. Products that can be sold online make it easy to track and commissions are normally percentage based. Products that need to be sold over the phone make tracking difficult, requiring a set cost per click - or alot of trust.

Web Marketing Toronto will advise you on the viability of an affiliate program on your products of services at no charge with your no obligation search engine optimization proposal, just let us know.

Offline to Online Tie-ins

Most businesses already have a traditional marketing strategy in place. This offline strategy should be tied into your online marketing strategy. Use your offline to promote your online, as its a great way to get new visitors to your site.

Traditional advertisers will offer tie-ins to their online properties. For example if you advertise in a magazine they will have a website where you can promote your website at a discounted rate while running print ads. These listings can also help with your natural search engine rankings as they are a one way link to your website from a related and authority source.  Think link from the New York Times site.

Online Press Releases

Online press releases are another great method of gaining exposure as an expert in your industry and can provide huge volumes of new traffic when they are picked up by online and offline sources. 

We have writers with years of experience crafting press releases so that they are picked up by more sources than poorly written stories. Some of the sources include LA Times, USA Today, CNN, Yahoo News, Routers and other sources.

You can also use your online press release stories for offline press releases. Just twist them to suit and be sure to plug the website.

Web Marketing Toronto.com can help with any of your website marketing goals.  Contact us today and let's work together to get your site the exposure that you need to build your business!