Top
Rankings in Google in just minutes
No, it's not a scam, it's called Google Adwords.
And if you want to get the traffic flowing quickly it's the best place to start.
We can help set you up - creating your account, selecting keywords and adding tracking code for site analytics & tracking ROI. It's quick, easy to maintain and you decide your budget.
Adwords works
There's a simple reason why Google's Adwords program has become so successful - it converts.
And what's great about it is that you don't need to spend ten's of thousands of dollars every month to participate. Even with a budget as low as $300.00 a month you can start generating new business. Other advantages of Adwords is the ability to geo-target specific areas, so if you only provide products or services in a particular location, say Toronto, your campaign can be tailored to only display to people searching in this area.
A long term approach
Another great thing about Adwords is that performance can almost always be improved upon. Even if you think it's working well, you'd be surprised how it can be improved by trying different landing pages, creating different ad versions, using more focused keywords, geo-targeting, setting up time restrictions and other tactics.
By constantly working on your Adwords account, you'll see your visitor bounce rate drop, visitor retention increase and conversion rates increase.
Learn more about Toronto PPC Services.
Other
online marketing campaigns
Display ads
If you've already deployed your search optimization, PPC campaigns and are looking for new opportunities to generate traffic and create brand awareness - display ad campaigns are worth considering. Web Marketing Toronto can help secure low rates, organize the creative process, and help implement tracking so you know if the campaigns are converting or not.
Social marketing
Depending on what your products and/or services are, social marketing can be a great method of creating brand awareness and driving traffic. While there is a lot of buzz around the term "social marketing" it's definitely not something you want to dive into without thinking things through. A poorly planned and executed social marketing campaign can actually do more harm than good. Careful and thoughtful planning is required in order to pull these campaigns off successfully. We can help make sure you're social marketing campaign doesn't turn into a flame fest.
Affiliate programs
Depending on what your products and/or services are, an affiliate program might work well for you. An affiliate program means other websites sell your products and services, and they are paid a fee for each sale.
Some programs pay per click, some pay a percentage of each sale. The method you use largely depends on what your product or service is. Products that can be sold online make it easy to track and commissions are normally percentage based. Products that need to be sold over the phone make tracking difficult, requiring a set cost per click, or percentage of - or a lot of trust.
Web Marketing Toronto will advise you on the viability of an affiliate program on your products of services at no charge with your search engine optimization / marketing proposal, just let us know.
Offline to online tie-ins
Most businesses already have a traditional marketing strategy in place. This offline strategy should be tied into your online marketing strategy. Use your offline to promote your online, as its a great way to get new visitors to your site.
Traditional advertisers will offer tie-ins to their online properties. For example if you advertise in a magazine they will have a website where you can promote your website at a discounted rate while running print ads. These listings can also help with your natural search engine rankings as they are a one way link to your website from a related and authority source. Think link from the New York Times site.
Contact us and let us have a quick look at your site and we'll provide you with a quick estimate on setting up Adwords for your website.