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Helping clients maximize Adwords performance since 2002

Whether you’re looking to have a new Adwords account setup or have an existing account you’d like to optimize, the first place we always start is with tracking. If you don’t have tracking installed, tested and working properly, we’ll be flying blind, and won’t know what’s working and what isn’t. Today’s modern tracking allows us to see campaign performance at whatever level we want, allowing us to focus on areas that are working and eliminate areas that aren’t.

Tracking can be implemented using a number of different methods. There are basic Goals, and then there are Event based tracking. The method you select is dependent upon what type of action you’re trying to track and the technology your site employees. Some common actions that you’ll want to track include form submissions, phone calls, time on site, number of pages viewed, and ecommerce transactions.

Please indicate whether you have tracking setup or not when you complete our Adwords form so we can include this in your proposal.

We provide three primary Adwords services:

1.) New Adwords Account Setups - for clients that are just getting started and don't yet have an Adwords account. We customize your Adwords account from the ground up to ensure you get the most from your investment. And since we've been creating Adwords accounts since the program’s inception back in 2002, we know what works and what doesn't.

Setups provide everything you need to get started with Adwords, including:

• Keyword list creation
• Negative keywords, keyword targeting, etc...
• Adgroup organization
• Budgeting
• Ad copy creation
• Dynamic keyword insertion
• Display ad design services
• Network selection
• Landing page selection
• Landing page creation & optimization
• Daily, weekly and monthly report setups
• Settings customized to your preferences
• Geo-targeting, Google network preferences, etc...
• Tracking implementation
• Basic goal or robust event tracking
• Account management & optimization
• Basic or custom management services

2.) Optimization of Existing Accounts - for clients that want to get more performance out of their Adwords accounts. Our Adwords optimization services provide dramatic increases in account performance. Maximizing your ROI is our goal.

We analyze all aspects of your Adwords campaign including:

• Current tracking systems & accuracy
• Keyword lists
• Adgroup organization
• Targeting settings
• Ad copy
• Landing page usage
• Creating custom optimized landing pages
• Summary recommendation reports

3.) Custom Adwords Services - for clients that are having a specific issue with their account and require assistance. Whatever issue you're having with your Adwords account, we're here to help. We can provide technical support and advice for a variety of issues with your Adwords account - some of the most common requests include:

• Addressing quality score issues
• Increasing ranking for particular keywords
• Creating optimized landing pages
• A/B & multivariate testing
• Event tracking setups
• Other one-off service requirements

Receive your Adwords Proposal Today!

Your Proposal includes:
- A complete review of your Adwords account
- A short and long term search marketing strategy
- Details on all work items and costs